Dr. Valentina Carfora is a psychologist with European PhD in Psychological and Pedagogical Sciences. She works at the University of Naples ?Federico II?. Her interests are based on Applied Social Psychology, Health Psychology and Marketing Psychology. In the domain of Health Psychology and Applied Social Psychology, her current research interests focus on psychological models of the determinants of health behaviours. She also applies randomized controlled studies for changing health behaviours. Particularly, she studies the effects of messaging interventions and self-monitoring for promoting healthy eating behaviours, such as adequate consumption of fruit and vegetable and red meat. Specifically, she is investigating cognitive versus affective influences on health eating behaviours and the impact of self-monitoring as change technique for increasing health eating behaviours. Her current works are also addressed to explain and promote pro-environmental behaviours, such as food waste, food shopping and recycling. Within the framework of Marketing Psychology, she is investigating psychological models for explaining the consumers? choice of organic and natural products (such as organic milk). She is also developing different applications of persuasive communication for increasing the willing to pay a premium for different new products (such as natural chewing gum). She is also investigating the consumers? reactions to food scandals, such as the Land of Fires. Generally, her studies are based on the theoretical model proposed by the Theory of Planned Behaviour (Ajzen, 1991) and she is studying in deep the predictive role of additional constructs, such as self-identity and anticipated regret.

Nutrition, Healthy Eating Behaviour, Randomized Controlled Study for Promoting Healthy Behaviour, Messaging Intervention, Self-monitoring.