Dr. Jogia is a Chartered Psychologist (C Psychol), accredited by the British Psychological Society specializing in neuropsychology. Prior to joining AUD in Fall 2016, Dr. Jigar Rasiklal Jogia was lecturing and conducting research in Psychology, Psychiatry and Neuroscience at some of the most prestigious academic institutions in the UK including King's College London [Institute of psychiatry psychology and neuroscience, Researcher development unit (courses in professional development) and school of medicine], University of Birmingham and Aston University. Dr. Jogia has industry experience as a psychological marketing executive working with a range of clients from finance and healthcare to education. He is an expert in Digital marketing technology, providing a bespoke blend of psychology, neuroscience and marketing. In particular, he combines cognitive psychology and neuroscience to develop marketing content with direct impact caused by brain and behavior relationships, performance marketing and behavioral targeting, customer relationship management (CRM) social media management and listening and search engine optimization (SEO), branding and creative and data analytics. He was a Technical Editor for a European Commission funded research project called eCME which aims to deploy Information and Communication Technologies (ICT's) in order to develop an advanced, multi-lingual e-learning platform through which Continuing Medical Education. In addition, he has developed and delivered Workshops for NHS England Dudley and Walsall Mental Health Partnership NHS Trust on neuroimaging and mental health.
Dr. Jogia's research focuses on the study of psychological processes, employing cognitive psychometric testing and imaging methods. This program of research is multidisciplinary and includes the examination of neuropsychological abnormalities in major mental illnesses (including Bipolar and Major depressive disorder) as well as new and ground-breaking research into the classification of patient groups as a way of developing novel and valuable neuro diagnostics. More recently, he has led an interdisciplinary project (Aston and Salford Engineering schools) examining the psychological effects of natural disasters, leading to a publication and invitation to attend a British Council event in Malaysia (Universiti Teknologi Malaysia) on capacity building to reduce disaster risk.